TaG 視覺新生 |『 想像 T 』蘊藏「標記」與「連接」的設計革新
TA Group 是ㄧ個跨領域的設計團隊，從工業設計到室內設計的跳耀領域，以追求生活、事物本質的思考，透過自然與直覺的細膩設計，融合各種傳統的、現代的、實驗性的工藝與素材，讓每個設計都富有意義與優異的機能，創造出生活中的美好與療癒時刻。
在這次品牌新形象視覺中，我們將分篇介紹TaG，寓含融合了「標記」和「連接」的全新視覺標誌，以及『 想像 T 』所象徵的六大意義。
■品牌歷史演變：
自2011年至今，TA Group的雙品牌『TreAsia』和『Ta+d』、『Ta+S』經歷了三次LOGO設計的改版，每一次都承載著品牌的使命與理念。
『TreAsia』：取自於「Treasure」結合「Asia」的縮寫，代表著公司名稱「創夏」的發音，蘊藏著品牌從亞洲擴展至國際的決心 。
而『Ta+d』和『Ta+S』分別代表"生活"與"空間“品牌追求自然與美好生活的本質，致力於設計出與眾不同的商品與空間型態。
■全新品牌標誌『TaG』：
TaG融合了「TA Group」的前三個字母，是Ta+d和Ta+S品牌團隊的整合。這個新的識別符碼不僅是一種「標記」，更象徵著「連接」一切可能的亞洲設計定位。通過簡約的美學風格，TaG在穩定協調的設計中，傳達出不平凡的細膩工藝。
隨著TaG的持續發展，這個全新的標誌將不斷提醒品牌的初衷和願景，回歸本質的設計，並持續發展出更多美好的故事，與我們一同展開這個設計之旅。
▌TaG Visual Renaissance | 'Imagine T' Unveils Design Innovation of "Marking" and "Connecting"
TA Group is an interdisciplinary design team, spanning from industrial design to interior design, exploring the realms of life and the essence of things. Through thoughtful designs that embrace nature and intuition, the team blends various traditional, modern, and experimental crafts and materials, infusing each design with meaning and outstanding functionality, creating moments of beauty and healing in everyday life.
In this new visual identity for the brand, we will introduce TaG in sections, incorporating a fresh visual symbol that combines "marking" and "connecting," along with the six meanings symbolized by 'Imagine T.'
■ Brand Evolution:
From 2011 to the present, TA Group's dual brands, 'TreAsia' and 'Ta+d,' 'Ta+S,' have undergone three logo redesigns, each carrying the brand's mission and philosophy.
'TreAsia': Derived from the combination of "Treasure" and "Asia," representing the pronunciation of the company's name, "創夏," it signifies the brand's determination to expand internationally.
'Ta+d' and 'Ta+S,' respectively representing "life" and "space," embody the essence of a natural and beautiful life, committed to designing distinctive products and spatial forms.
■ All-New Brand Symbol 'TaG':
TaG integrates the first three letters of "TA Group," symbolizing the integration of the Ta+d and Ta+S brand teams. This new identifier serves not only as a "mark" but also signifies the "connection" of all possible Asian design positions. With a minimalist aesthetic, TaG conveys extraordinary craftsmanship through stable and coordinated design.
As TaG continues to evolve, this fresh symbol will serve as a constant reminder of the brand's original intentions and vision, promoting designs that return to the essence while unfolding more beautiful stories on this design journey together.
TaG living studio 創夏設計
